A brand new homebase for 97.000 fans
AjaxLife is a close-knit community with more the 97.000 enthousiastic Ajax fans. Supporters Club Ajax (SVA) asked us to improve the experience and create a place to share that special Ajax feeling. Because football is… emotion. Since most visitors visit the site on their smartphone or on a tablet, I decided to use the mobile first approach and created a clear and intuitive design for every screensize.
My role: concept, interaction design, UX/UI design, art-direction
Done on behalf of Mangrove
Readability has improved and the site is visually less noisy. While much more is going on! The new site has also made the forms, for prize competitions for example, more accessible. Members are quicker to join in the promotion activities and non-members are quicker to sign up.
Get in touch
If you have any questions, design enquiries or just want to say hello, please feel free to send me a message.